Digital Marketing and Content Strategy

I’m not just a regular editor, I’m a cool editor (aka one with a background in marketing, branding, advertising, and strategy).

Graduated Boston University with a BS in Communications & Advertising
TAed for multimedia design classes
Was Boston University’s student-run ad agency’s first-ever VP of Interactive and oversaw the design and production of its website redesign
Interned at McConnells Advertising in Dublin, Ireland and developed (from concept to final production) a campaign for Kellogg’s that ran in national newspapers
Freelanced for Arnold Worldwide and other Boston-based ad and marketing agencies creating RFPs, presentations, POP signage
Designed, wrote, and placed weekly ads for luxury real estate, as well as direct mail initiatives like this one

Ran all social platforms – including strategy and reporting – for Apartment Therapy from 2015-2016
Hosted social media workshops for entrepreneurs and small businesses at Boston coworking spaces
Consulted with small businesses, entreprenuers, and nonprofits on social media strategy

Consulted with small businesses and entrepreneurs on content strategy, including SEO and affiliate marketing best practices
Planned features for various content packages (check out more in the features and packages section)
Professional certificates in progress from UC Davis (SEO Specialization) and Google (Digital Marketing & E-commerce, Project Management, and Data Analytics)

Worked with clients in industries like fashion and professional services to create brand identities for materials including business cards, clothing tags, signage, and websites.

Case Studies

Morgan Memorial Goodwill Industries

Consulted with the original Goodwill organization for over six years on social media, content, events, local SEO best practices, and in-store marketing strategies
Planned media and influencer outreach events, creating a boost in reach, engagement, and social impressions
Innovative digital media platform

A 250% increase in Twitter followers and 3x Facebook impressions in a six-week period as a lead-up to a conference
Created a new blog that surpassed initial pageview and subscriber goals
Consulted on next steps for continued blog and social media success
Consumer product, post-Kickstarter campaign

Created a manageable social media strategy and guide for a lean startup team to execute
Assisted with gift guide media outreach and placements