Features and Packages
No editor works completely alone. These projects were collaborations across art, growth, product, and editorial teams.
Restival
Restival is a package I led for Apartment Therapy in 2021 and 2022 about making rest as eventworthy as a music festival. I consulted with art on the custom illustration and photography, planned the content, worked with editors on assigning, and built the landing pages. It highlighted several content types including reported pieces, listicles, and commerce roundups.
Watch Week
Watch Week is a package I led for Apartment Therapy from 2019 to 2022 centered around the fall TV season. I consulted with art on the custom graphic design and photography, planned the content, assigned and edited many of the pieces, and built the landing pages. In 2022, it inspired Hulu to buy sponsored content on the site.
Selected links
Makeover America
The Makeover America campaign is the tour for Apartment Therapy’s 2015 book, Complete + Happy Home. CEO Maxwell Ryan and I traveled cross-country for three weeks from Boston to Los Angeles, stopping to make over peoples’ homes with DwellStudio founder and then-Creative Director of Wayfair (the tour’s sponsor), Christiane Lemieux. I planned and executed social-first content from the road, encouraging followers to attend book signings and events, spot and repost Westy (our van), and engage with behind-the-scenes content across platforms. After, I supervised the production of video content and produced before and after posts for our five makeovers, as well as posts for BTS video content.
Selected links
Green Week
In 2022, I co-led Apartment Therapy’s Green Week package with Projects Director Megan Baker-Detloff. Centered around Earth Day, our goal was to provide service content to the AT audience across all verticals, from lifestyle to real estate.